Privacy Policy

Studio 1990

Effective Date: October 16, 2026

Last Updated: October 16, 2026

This Privacy Policy (“Policy”) describes how Studio 1990, LLC, a Wisconsin limited liability company (“Studio 1990,” “we,” “us,” or “our”), collects, uses, discloses, and protects your personal information when you visit our website at studio-1990.com, use our class booking platform, visit our studio at W7003 Parkview Dr, Unit E, Greenville, WI 54942, or otherwise interact with our services (collectively, the “Services”).

This Privacy Policy applies to our website and class booking platform.

By using our Services, you consent to the collection and use of your information as described in this Policy. If you do not agree, please do not use our Services.

  1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

  • Account Information — Name, email address, phone number (including mobile number for SMS communications, where you have opted in), and password when you create an account on our booking platform.

  • Payment Information — Payment card details and billing address when you make a purchase. Payment information is collected and processed by our third-party payment processor, Stripe, and is not stored on our servers.

  • Class and Health Information — Information about injuries or physical limitations that you voluntarily share with us, including through communications or any applicable liability waiver.

  • Communications — Any information you include when you contact us by email or through our website.

  • Email Signup — Your email address when you sign up for updates or newsletters.

1.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • Device Information — Browser type, operating system, and device type.

  • Usage Information — Pages viewed, time spent on pages, and navigation patterns.

  • Log Data — IP address, access times, and referring URLs.

1.3 Information from Third-Party Platforms

We may receive information about you from third-party platforms that we use to provide our Services, including Mariana Tek (our booking platform) and Stripe (our payment processor). This information may include transaction history, booking history, and account activity.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Providing Services — To create and manage your account, process bookings, and facilitate class attendance.

  • Processing Payments — To process transactions and send related confirmations and receipts.

  • Communications — To send you booking confirmations, schedule changes, membership notices, and other service-related communications, including by SMS/text message to mobile numbers you have provided and consented to receive messages at. We may also send promotional text messages where you have provided the consent required by law. Consent to marketing texts is not a condition of purchase. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP.

  • Marketing — To send you promotional emails, newsletters, and updates about our Services, in accordance with applicable law and your preferences. You may opt out of marketing communications at any time (see Section 6).

  • Improving Services — To understand how our Services are used so we can improve and develop them.

  • Advertising — To understand how many visitors come to our website from our ads.

  • Safety and Security — To protect the safety of our clients, staff, and studio, and to detect and prevent fraud or unauthorized activity.

  • Legal Compliance — To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

3.1 Service Providers

We share information with third-party service providers that perform services on our behalf, including:

Provider - Mariana Tek

Purpose - Class booking, account management, and messaging

Information Shared - Name, email, phone, booking history, class attendance

Provider - Stripe

Purpose - Payment processing

Information Shared - Payment card details, billing address, transaction amounts

Provider - Twilio

Purpose - SMS/text message delivery

Information Shared - Mobile phone number, message content

Provider - Google Analytics

Purpose - Website usage analytics

Information Shared - Device and browser information, IP address, pages viewed, referring URLs

* We use Mariana Tek for email marketing and text messaging communications you have opted into, with Twilio supporting SMS/text message delivery.

3.2 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change by posting a notice on our website.

3.4 With Your Consent

We may share your information with other third parties when you provide explicit consent.

3.5 SMS and Text Messaging

We use Mariana Tek and Twilio to send booking reminders, service-related texts, and promotional text messages where you have provided the required consent. Message and data rates may apply. You may opt out by replying STOP.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Cookies and Tracking Technologies

Our website and booking platform may use cookies and similar technologies to enable functionality, remember your preferences, and improve your experience. Cookies are small data files placed on your device.

4.1 Types of Cookies We Use

  • Essential Cookies — Required for the website and booking platform to function properly (e.g., session management, authentication).

  • Functional Cookies — Used to remember your preferences and settings.

  • Analytics Cookies — Used by Google Analytics to help us understand how visitors use our website, such as which pages are viewed and how visitors arrive at our website.

4.2 Third-Party Cookies

Our third-party service providers (such as Mariana Tek, Stripe, and Google) may place their own cookies on your device in connection with their services. We do not control these cookies, and their use is governed by the respective provider’s privacy policy.

4.3 Managing Cookies

Most web browsers allow you to manage cookie preferences through browser settings. Disabling cookies may affect the functionality of our website and booking platform.

4.4 Google Analytics and Google Ads

We use Google Analytics to collect information about how visitors use our website. Google Analytics uses cookies to collect this information, which is sent to and processed by Google. We use this information only to measure and improve our website. For information about how Google uses this data, see How Google uses information from sites that use its services. You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

We also advertise our Services with Google Ads. When you click one of our ads, Google records that click and gives us summary reports, such as the number of clicks. We do not use Google Ads remarketing, and we do not send information from our website to Google Ads. You can control how Google personalizes the ads you see at Google My Ad Center.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. We may also retain your information as necessary to:

  • Comply with legal obligations.

  • Resolve disputes.

  • Enforce our agreements.

  • Maintain business records as required by applicable law.

If you close your account, we will delete or anonymize your personal information within a reasonable period, except where retention is required by law or for legitimate business purposes as described above.

6. Your Choices and Rights

6.1 Marketing Communications

You may opt out of receiving marketing and promotional emails from us at any time by:

  • Clicking the “unsubscribe” link in any marketing email.

  • Contacting us at the email address in Section 10.

Opting out of marketing communications will not affect transactional or service-related communications (e.g., booking confirmations, membership notices).

6.2 Account Information

You may review and update your account information at any time by logging into your account on our booking platform or by contacting us.

6.3 Account Deletion

You may request deletion of your account and personal information by contacting us at the email address in Section 10. We will process your request within a reasonable timeframe, subject to any legal obligations to retain certain information.

6.4 Do Not Track

Our website does not currently respond to “Do Not Track” browser signals. We use Google Analytics to measure website usage, as described in Section 4.4. We advertise with Google Ads, but we do not use Google Ads to track visitors on our website.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

If you believe your account has been compromised, please contact us immediately at the email address in Section 10.

8. Children’s Privacy

Our Services are available to individuals aged sixteen (16) and older with appropriate parental consent for minors (ages 16–17). We do not knowingly collect personal information from children under the age of 16. If we become aware that we have collected information from a child under 16, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child under 16 has provided us with personal information, please contact us at the email address in Section 10.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will:

  • Post the updated Policy on our website with a revised “Last Updated” date.

  • Notify you by email if the changes materially affect how we use your personal information.

Your continued use of our Services after the posting of a revised Policy constitutes your acceptance of the changes.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights described herein, please contact us:

Studio 1990, LLC
W7003 Parkview Dr, Unit E
Greenville, WI 54942
Email: info@studio-1990.com
Website: studio-1990.com

11. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Wisconsin, without regard to its conflict-of-laws principles.

BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS PRIVACY POLICY.